At 22_Ehime, we curate pieces from Ehime that carry the spirit of the land
—some passed down for decades or even centuries, others made with clear care for people and the planet.
Guided by local recommenders who love Ehime, we select items we believe are worth handing to the next generation.
Ehime sits on the northwest of Shikoku, bordering Kagawa and Tokushima to the east and Kochi to the south. The Seto Inland Sea lies to the north—linked to Hiroshima by the Shimanami Kaido—and the Uwa Sea opens to the west. Landscapes range from Mt. Ishizuchi, the highest peak in western Japan, to the wide views of the Shikoku Karst.
Three areas
Toyo (East): Manufacturing hub; home of Imabari towels.
Chuyo (Center): Cultural and economic core around Matsuyama and Dogo Onsen.
Nanyo (South): Farming and fishing, with a rugged ria coastline.
From citrus and pearls to Tobe pottery and everyday tools, these settings shape goods you can find only in Ehime.
ZenPlus offers a seamless shopping experience, connecting you with authentic Japanese products from Ehime. Enjoy worldwide shipping and a variety of payment options.
