22_Ehime

Handpicked for the 22nd Century

At 22_Ehime, we curate pieces from Ehime that carry the spirit of the land
—some passed down for decades or even centuries, others made with clear care for people and the planet.

Guided by local recommenders who love Ehime, we select items we believe are worth handing to the next generation.

Exclusive Coupons – Limited Supply*!

¥1,000 OFF on orders ¥10,000–19,999 → Code: EHIME1000
¥2,000 OFF on orders ¥20,000–29,999 → Code: EHIME2000
¥3,000 OFF on orders ¥30,000+ → Code: EHIME3000

*Please note: Coupons are first-come, first-served and valid only in the 22_ehime shop.

Ehime at a Glance

Ehime sits on the northwest of Shikoku, bordering Kagawa and Tokushima to the east and Kochi to the south. The Seto Inland Sea lies to the north—linked to Hiroshima by the Shimanami Kaido—and the Uwa Sea opens to the west. Landscapes range from Mt. Ishizuchi, the highest peak in western Japan, to the wide views of the Shikoku Karst.

Three areas

Toyo (East): Manufacturing hub; home of Imabari towels.
Chuyo (Center): Cultural and economic core around Matsuyama and Dogo Onsen.
Nanyo (South): Farming and fishing, with a rugged ria coastline.

From citrus and pearls to Tobe pottery and everyday tools, these settings shape goods you can find only in Ehime.

Food

Ehime Herbal Tea & Honey Set

Premium Herbal Tea Variety Pack

Taste of Home Gift Set

OLI-JACO Flavored Olive & Jako Trio

Ehime Citrus Herb Salt Gift Set

Ehime Sea Delicacies Gift Set

Dried Young Sardines Pack

Chirimen & Hishio Soy Paste Gift Set

Yasumaru Dashi Gift Set

Ehime Jam & Marmalade Trio

Ehime Jam & Honey Gift Set

Ehime Jam & Marmalade Deluxe Set

Ehime Fruit Spread & Barley Granola Gift Set

Gourmet Marmalade Gift Set

Premium Japanese Tea Set

Yamaki Soy Sauce Variety Set

Yamaki Soy Sauce Gift Set

Gold Medal Mikan Juice

Additive-Free Barley Miso

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Ehime Mikan Juice “Kiwami”

GO-L Assorted Handcrafted Somen

Mensho Artisan Goshiki Somen

Hand-Stretched Five-Color Somen

Korean Ginseng & Herbal Infusion Set

Shikoku Karst Garlic Variety Set

Tai Meshi Rice Seasoning Kit

Ozu Craft Cola “Zoburu”

Instant Barley Miso Soup

Authentic Japanese Miso Soup

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“Hime Hitotsubu” Mikan Juice with Pulp

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Dashi Essentials: 4-Pack Concentrated Broth Set

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HIME-LIA Extra Virgin Craft Olive Oil

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HIME-LIA Olive Oil – 3-Flavor Set

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HIME-LIA Olive Oil – Full Assortment

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HIME-LIA Olive Oil – Complete Flavor Set

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Ochi Apiary – Three-Flower Honey Set

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Citrus & Lemon Blossom Honey

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Japanese Wild Bee & Multifloral Honey Set

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2 Jars of Comb Honey

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&HONEY – 4-Flavor Artisan Honey Gift Set

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Japanese Honey Assortment

Tableware

Black Kasumi Lacquerware Bowl – “I”

Shinshu Red Glaze Bowl – “Wan”

Fujio Ishimoto × CHAHARU OBI Yunomi Cup – Blue

Fujio Ishimoto × CHAHARU OBI Mug – Blue

Fujio Ishimoto × CHAHARU OBI Mug – Yellow

Fujio Ishimoto × CHAHARU OBI Yunomi Cup – Yellow

Ishimegumo 5-inch Plate

Wood Joinery Experience Coaster

Wood Joinery Experience Coaster – Hexagon

Japanese Roof Tile Coasters

Mustakivi Square Plate – TENMOKU

Mustakivi Cup S – GOSU

Mustakivi Cup S – HAKUJI

Mustakivi Cup S – SEIJI

Mustakivi Cup S – TENMOKU

Mustakivi Plate – Square GOSU

Mustakivi Plate – Round GOSU

Mustakivi Long Plate – Rectangular HAKUJI

Distorted Rim Plate - Gray

Distorted Rim Plate – Lapis Blue

Distorted Rim Plate – Red

Distorted Rim Plate – White

Others

Border Towel Gift Set

Border Stripe Towel Set

Eco Towel Set

Mimosa Face Towel Set

Ofurobi Towel Set

Seto Face Towel Set

Setouchi Ippin “Yunagi” Towel Set

Quick-Dry Towel Gift Set

Melange Face Towel & Handkerchief Set

Legenda Bath Towel (Navy)

Legenda Face Towel Set (Navy & Orange)

Washi Solid Towel Gift Set

Nippon no Shiki

Nippon no Shiki – ”Ao”

Japanese Seasons – “Midori”

Reela Indoor Sabot Slippers - Camel

Reela Indoor Sabot Slippers - Black

Kumiko Keychain

Goichi Sitting Bench

Akoya Pearl Necklace & Earring Set

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Upcycled Small Pouch

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Large Upcycled Tote Bag

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Upcycled Sacoche Bag

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Waterless Body Cleanse Set

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