Discover Tokushima

OG Japan Co. runs "Koubou Take," a paulownia box manufacturing business founded in 1954.

The company has long manufactured and sold various products using the superior properties of paulownia wood, such as its airtightness and humidity control functions.

These include Awa Odori bamboo doll cases, a specialty of Tokushima Prefecture, as well as drawers for dressing tables and Buddhist altars, and paulownia boxes for storing Otani-yaki pottery.

Ikawa Choukoku offers finely crafted wooden kabuto decorations and other wooden items from Tokushima.

Each piece is hand-carved without the use of machines, becoming more lustrous and profound with time. 

Ikawa Choukoku creates a unique kabuto that fully brings out the warmth of the wood.

Kimoto Farm has been cultivating sweet potatoes known as "Naruto Kintoki."

Their mission is to bring warmth to those who eat their sweet potatoes and to enrich the lives of those who are involved with them.

Naruto Kintoki is the best sweet potato that Tokushima proudly presents to the world. It has a unique, refined aroma and sweetness, with a smooth texture that makes you want to eat it again and again.

"Kinokura" is the in-house brand of NC Takashima.

Specializing in CNC router processing and having been involved in the production of Buddhist altars, Kinokura combines its extensive knowledge of the characteristics of various types of wood with the capabilities of machine processing.

Kinokura focuses on the fusion of local woodworking industries and traditional indigo dyeing crafts, offering the uniquely developed "Indigo Wood."

Founded in 1967, Kageyama Press began as a dresser manufacturer in Tokushima before shifting to Buddhist altar production.

From design to shipping, every step is handled in-house, ensuring quality craftsmanship.

Using carefully selected wood, each altar is thoughtfully crafted to highlight the natural beauty of the material, creating a space of peace and comfort.

Marufuku is a direct-to-consumer apparel manufacturer with a 99-year history.

Rooted in traditional craftsmanship, they design comfortable, easy-to-move-in clothing with generous fabric use.

Originally specializing in monpe pants and kappogi aprons, they now offer a wide range of garments, from farmwear and women’s clothing to pilgrimage attire and festival pants.

Founded in 1897, Hama Shoyu has upheld the tradition of long-term natural fermentation passed down from its first generation.

Believing in the quiet, powerful role of fermentation yeasts, the brewery stays true to time-honored methods rather than chasing efficiency.

Ingredients are carefully sourced from trusted domestic producers, personally visited to ensure quality from the ground up.

Every batch is patiently aged to develop rich, complex flavor—offering an authentic taste you won’t find in mass-produced soy sauce or miso.

Founded in Tokushima City over 35 years ago, Belleamie is known for its professional esthetic treatments and wellness-focused products.

The salon is one of the few in Japan—and the only one in Shikoku—to offer specialized services that relieve eye and head tension.

In addition to in-person treatments, Belleamie offers a carefully curated selection of additive-free cosmetics, health goods, and artisanal crafts, all designed to support beauty and well-being from the inside out.

Based in Tokushima, Plum Knot reinterprets the traditional Japanese art of mizuhiki—decorative cords symbolizing connection and good fortune.

Each piece features the plum blossom knot and blends traditional techniques with a modern aesthetic.

Carefully handmade, their work brings a sense of harmony, beauty, and uplifting energy to everyday life.